Toronto Serenity is an esports/gaming and entertainment organization based in Toronto, ON. Their social media was looking to be revived alongside their subdivision’s social media, Toronto Valorant. With a focus on creating a supportive and dynamic environment, they have built a reputation for nurturing skilled players across various games. Their commitment to community engagement and professional development, especially in Toronto, sets them apart.
Toronto Serenity
Client Needs
Social Media Management
Year
01/2022 - 06/2022
#WomensHistoryMonth Campaign: Women in Esports Making History
Goal: Increase community engagement with Toronto Serenity’s Twitter, especially surrounding the women of esports
Result: Created a campaign that highlighted the women of Toronto Serenity throughout Women’s History Month which led to an increase in community engagement
The Steps to Get There
Created a plan to feature a woman member of Team Serenity every week throughout Women’s History Month
Focused on three KPI metrics: Increasing followers, engagements, and likes on Twitter postings
Connected with current and potential community members through industry influencers/content creators within the team
Increased quality of content by designing imagery that is eye-catching
