Pride Plumbing of Rochester

At Pride Plumbing, I was their Digital Marketing Coordinator. There, my focus was marketing strategy, branding strategy, content creation, and social media management and strategy. The management at Pride Plumbing wanted a refreshing take on their current marketing collateral, website, and content.

Client Needs
Marketing Strategy, Brand Strategy, Content Creation, Social Media Management & Strategy, SEO, Google Ads

Year
05/2022 - 11/2022

Pet Photo Contest for Pride Plumbing

Goal: Push out our pet photo contest to both old and new customers, engaging with our target audience by location and interests (pets)

Result: Engaged with new customers (who won the contest), increased page likes, and increased local awareness

The Steps to Get There

Connected with current and potential customers through a common theme for the contest; pets!
Increased quality of content by designing imagery that is eye-catching to the audience (a bold blue and red color theme that matches the brand)
Gathered data from contest submissions to assist in future marketing campaigns

Vendor Deliverables: Pride Plumbing and their Great American Service Agreement Brand Update

Pride Plumbing was interested in modernizing its marketing materials with a cleaner and bolder look/feel while maintaining its patriotic theme. I worked closely with the management team in order to create an updated brochure.

INSTAGRAM (FEED) PLANNING