Christa Construction
Christa Construction is a multi-faceted general contractor based in Rochester, NY with projects across New York State. With a commitment to client satisfaction through quality, service, and value, Christa has a diverse portfolio that includes multi-family housing, medical facilities, commercial offices, and more. The company prides itself on its team-oriented approach and "executive-level" involvement in every project, ensuring completion on time and within budget. This dedication to excellence has allowed Christa to consistently exceed client expectations and positively impact the communities they serve
I have worked with Christa Construction as their then Marketing Manager, where I developed their marketing strategy, brand recognition, maintained their SEO/website, content creation, and social media management. Our business relationship has continued as I am happily working with them for their Social Media Management and Website Content Management needs.
Client Needs
Marketing Strategy, Social Media Marketing, Website Management, Content Management
Year
05/2019 - Present
Social Media Management
Goal: Increase community engagement and followers on both LinkedIn and Facebook
Result: Generated increased engagement on social media platforms and increased web traffic
The Steps to Get There
Coordinated with Project Managers, and local photographers/drone pilots for quality photos and videos of projects, from in progress to complete.
Created custom content for Facebook, Instagram, and LinkedIn, such as photo carousels, videos, and industry and event-specific postings
Kept the management team informed of social media progress through monthly analytics reports
Event Flyer & Invitations for APEX Apartments Tour
Christa Construction and architect, Passero Associates hosted a tour of the newly built project, APEX Apartments. With that, they wanted a flyer for the event printed and posted on social media. On the day of the tour, Project Managers requested a flyer to be designed with information about the apartments alongside a few fun facts. The flyer (left) is what has been created for the event.
